Cookie Policy
Infinity Focus Photography
Last updated: 18th November 2025
You can update your cookie preferences here.
This Cookie Policy explains how Infinity Focus Photography (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website https://infinityfocus.photography
(“the Site”).
We use cookies to make the site work, to improve performance, and — with your consent — to measure traffic and track conversions using StatCounter, Google Analytics 4, and Google Ads.
Cookies are small text files stored on your device when you visit a website. They help websites function, improve performance, and collect information about how users interact with them.
Cookies may be:
First-party — set by this website.
Third-party — set by external services we use (StatCounter, Google).
Essential — required for basic functionality.
Non-essential — analytics or advertising cookies that require your consent.
We use four categories of cookies:
a) Essential cookies
These are required for the site to function (security, session handling, cookie-consent storage). They do not require user consent under UK law.
Examples:
Cookie storing your consent choices
Cookies required for booking or security
b) Analytics cookies (StatCounter & GA4)
Used to understand how visitors use the site so we can improve it.
These cookies track:
page views
visit duration
basic device/browser data
referring pages
We use:
Google Analytics 4 (GA4)
StatCounter
These cookies are not essential and only load after consent.
c) Advertising/Conversion cookies (Google Ads)
Used to measure:
conversions
ad performance
which ads led visitors to book or enquire
Until you consent, Google Ads runs in Consent Mode v2 with:
no cookies
no identifiers
cookieless modelling only
Once you accept cookies, Google Ads may set marketing cookies to track conversions and improve ad performance.
d) Functional cookies (optional)
Used only to remember user settings such as preferred page views or site preferences. These are very limited on this site.
Below is a summary of the main cookies used by this website:
Note: The exact names may vary slightly depending on configuration. We periodically review and update this list.
When you first visit the Site, you will see a cookie banner allowing you to:
Accept all cookies
Reject all non-essential cookies
Customise your preferences
We will not set analytics or advertising cookies unless you give explicit consent.
You can update your choices at any time through the Cookie Settings link in the footer, or by clearing cookies in your browser.
Essential cookies: cannot be switched off, as the site will not operate correctly without them.
Analytics cookies: we will not be able to measure performance or improve the site effectively.
Advertising cookies: Google Ads conversion tracking will run only in cookieless mode using Google Consent Mode v2, which limits accuracy.
We may update this Cookie Policy from time to time. The “Last updated” date will always show the latest version.
If you have any questions about this Cookie Policy or how we use cookies, please contact:
Infinity Focus Photography
1 Ruskin Walk
Herne Hill, London SE24 9NA
Email: maxim@infinityfocus.photography
Phone: 07484 206 843
Last updated: 18th November 2025
You can update your cookie preferences here.
1.
Introduction
This Cookie Policy explains how Infinity Focus Photography (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website https://infinityfocus.photography
(“the Site”).
We use cookies to make the site work, to improve performance, and — with your consent — to measure traffic and track conversions using StatCounter, Google Analytics 4, and Google Ads.
2.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function, improve performance, and collect information about how users interact with them.
Cookies may be:
First-party — set by this website.
Third-party — set by external services we use (StatCounter, Google).
Essential — required for basic functionality.
Non-essential — analytics or advertising cookies that require your consent.
3.
How we use cookies
We use four categories of cookies:
a) Essential cookies
These are required for the site to function (security, session handling, cookie-consent storage). They do not require user consent under UK law.
Examples:
Cookie storing your consent choices
Cookies required for booking or security
b) Analytics cookies (StatCounter & GA4)
Used to understand how visitors use the site so we can improve it.
These cookies track:
page views
visit duration
basic device/browser data
referring pages
We use:
Google Analytics 4 (GA4)
StatCounter
These cookies are not essential and only load after consent.
c) Advertising/Conversion cookies (Google Ads)
Used to measure:
conversions
ad performance
which ads led visitors to book or enquire
Until you consent, Google Ads runs in Consent Mode v2 with:
no cookies
no identifiers
cookieless modelling only
Once you accept cookies, Google Ads may set marketing cookies to track conversions and improve ad performance.
d) Functional cookies (optional)
Used only to remember user settings such as preferred page views or site preferences. These are very limited on this site.
4.
Cookies we use
Below is a summary of the main cookies used by this website:
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| cookieconsent | Infinity Focus | Stores your cookie preferences | 12 months | Essential |
| scisvisitorunique | StatCounter | Determines whether the user is a returning | 2 years | Analytics |
| ga | Google Analytics 4 | Used to distinguish visitors | 24 months | Analytics |
| gaXXXX | Google Analytics 4 | Used to maintain session state | 24 months | Analytics |
| gclau | Google Ads | Measures ad conversions | 90 days | Advertising |
| gclaw | Google Ads | Stores ad click information | 90 days | Advertising |
5.
Managing your cookie preferences
When you first visit the Site, you will see a cookie banner allowing you to:
Accept all cookies
Reject all non-essential cookies
Customise your preferences
We will not set analytics or advertising cookies unless you give explicit consent.
You can update your choices at any time through the Cookie Settings link in the footer, or by clearing cookies in your browser.
6.
Consequences of refusing cookies
Essential cookies: cannot be switched off, as the site will not operate correctly without them.
Analytics cookies: we will not be able to measure performance or improve the site effectively.
Advertising cookies: Google Ads conversion tracking will run only in cookieless mode using Google Consent Mode v2, which limits accuracy.
7.
Changes to this policy
We may update this Cookie Policy from time to time. The “Last updated” date will always show the latest version.
8.
Contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact:
Infinity Focus Photography
1 Ruskin Walk
Herne Hill, London SE24 9NA
Email: maxim@infinityfocus.photography
Phone: 07484 206 843